ARZÈA Alura - Alum Soap Paste

Size: 150 g

Arzèa Alura — The Star of the Collection
Arzèa Alura is a rare and exceptional alum soap paste, celebrated for its centuries-old
reputation as a natural powerhouse for skin and scalp care. Enriched with the purifying,
astringent, and antibacterial properties of alum, this unique formulation helps cleanse,
tone, and revitalize, transforming everyday care into a ritual of refinement. As the
flagship of the Maison Naturella soap collection, Arzèa Alura stands apart for its
unmatched efficacy, heritage craftsmanship, and luxurious feel — a true pinnacle of
natural skincare designed to elevate every cleansing experience.

Arzèa Alura by Maison Naturella is the pinnacle of our soap collection, a rare
alum-enriched paste celebrated for its extraordinary skin and scalp benefits.
Meticulously crafted using time-honored Mediterranean techniques, this
formulation combines the purifying and astringent power of alum with
nourishing oils to cleanse, tone, and revitalize. Each application transforms your
ritual into a moment of refinement, promoting naturally balanced, refreshed, and
radiant skin. Subtly fresh and clean, Arzèa Alura evokes the enduring traditions of
Mediterranean self-care while delivering modern luxury and efficacy. Pure,
natural, and exceptionally effective, it is more than a soap — it is the star of your
cleansing ritual, a testament to centuries-old craftsmanship, and a pinnacle of
Maison Naturella’s heritage.

100% Natural & Organic | Vegan | Cruelty-Free | Free from Synthetic Fragrances
& Dyes | Traditionally Crafted in Lebanon. Formulated from premium alum combined with nourishing plant oils.

Ingredients

Water, Coconut Oil, Palm Oil, Olive Oil, Sesame Oil, Honey, Sweet Almond Oil, Turmeric
Powder, Vegetable Glycerin, Coconut Extract, Sodium Hydroxide, Phenoxyethanol.

Caution

For external use only. Wet skin and work into a gentle lather before rinsing thoroughly.
Avoid contact with eyes and mucous membranes. If contact occurs, rinse well with clean
water. If irritation occurs, discontinue use.
Store in a cool, dry place to prolong the life of the soap.
Keep out of reach of children. Not recommended for use in children under 3 years old or
during pregnancy unless advised by a healthcare provider.

How to use, a moment for yourself

Begin by welcoming your skin with the gentle warmth of water. Take a small amount of the
alum soap paste and massage it in circular motions over the areas of care, allowing its
purifying touch to awaken and refine. Enhance the ritual by gently rubbing with a natural
loofah, then rinse away with flowing water. For best results, repeat once or twice per week,
and follow with your favorite body oil or lotion to leave skin luxuriously soft, balanced, and
radiant.

Benefits

• Skin Lightening: Helps to lighten dark areas such as underarms, elbows, knees, and thighs.
• Pore Tightening: Reduces the appearance of pores and controls perspiration.
• Antiseptic & Antibacterial: Fights body odor and prevents skin infections.
• Natural Deodorant: Provides a chemical-free alternative to commercial deodorants.
• Suitable for All Skin Types: Gentle formulation ideal for sensitive skin.

Alura Scent

A mineral-rich, earthy aroma with subtle herbal undertones — the distinctive presence of alum brings a grounding, natural sharpness, balanced by the gentle warmth of olive and nut oils. Bold, pure, and authentic, it evokes the ancient Mediterranean heritage of traditional alum soap, a scent that speaks to efficacy and tradition rather than sweetness.